What a spectacular year we have had distributing Multimedios Networks!
This year Multimedios Networks have launched in 7 of the top 10 Hispanic DMA’s: Dallas/Ft. Worth, Houston, Chicago, San Francisco, San Antonio, Harlingen/Brownsville/McAllen, and now… Los Angeles!!
In January 2009 Time Warner Cable launched Multimedios Television on digital basic throughout the Texas Region including the above and Austin; El Paso; Corpus Christi; Waco; Port Arthur and the Golden Triangle area and others. Comcast is completing the Multimedios Television and TeleRitmo “roll-out” on its systems in northern California, Washington and Oregon and also launched the networks in Detroit and Boston.
Multimedios has been a great success in those markets and will be for all operators whose footprint covers the fastest growing demo in the US: your core Mexican demographic.
Multimedios offers:
– 100% Original, 100% Mexican Programming
– From the 2nd largest media group and the 3rd largest programming producer in Mexico.
– Experience: Successfully operating newspapers, radio and TV for nearly 80 years, Multimedios knows and understands its core Mexican audience.
– Brand: High brand awareness among Mexican audiences on both sides of the border.
– Stars: Well known Mexican stars and TV personalities.
– Mexican Triple Play: General Entertainment – Multimedios Television; News Network – Milenio Television; Music Network – TeleRitmo
– Ratings Success: Multimedios Television regularly beats Televisa and TV Azteca in the ratings; Milenio Television regularly beats CNN en Español and Teleformula.
– Mexican Demo: Multimedios programming is effective in targeting the Mexican demographic.
– VOD: 500 hrs of Children’s Programming; 500 hrs of “Lucha Libre” (Professional Wrestling)
– Marketing Support: Proactive on-the-ground promotional events targeting local Mexican residents; live transmission of its shows; celebrity meet-and-greets; marketing dollars for direct mail, print and radio campaigns.
– Radio: Multimedios operates full power radio stations along the US border including Tijuana that covers San Diego. Multimedios “La Caliente” radio network is available for digital distribution.
– Influence: Multimedios influence by way of its media businesses covers all of Mexico,
Below is the Nov 18, 2009 Multichannel News story by journalist Laura Martinez:
Multimedios Television Launches On Time
Warner Cable Los Angeles
Network Part Of El Paquetazo, El Paquetazo Dos Packages
Laura Martinez — Multichannel News, 11/18/2009 11:26:33 AM
Multimedios Television, the Monterrey, Mexico-based TV network, has rolled out its service onto Time Warner Cable system in Los Angeles, the nation’s largest Hispanic market. Multimedios, now available on channel 804, joins Time Warner Cable’s El Paquetazo and El Paquetazo Dos programming tiers.
The deal for Multimedios, terms of which were not disclosed, follows Multimedios and sister music channel TeleRitmo’s recent roll out on Comcast systems in San Jose, Oregon, Detroit and Washington State.
“This has been a very good year for us, as we’ve been able to launch our networks from coast to coast,” says Gustavo Mena, who handles Multimedios Television’s cable and satellite distribution in the U.S. Nationwide, Multimedios is available in over 1 million U.S. households.
Multimedios Television, a privately held company, is also close to striking a deal with Comcast for carriage of Milenio Televisión, a 24/7 all Spanish-language news network, which premiered October 2008 in Mexico. According to Mena, the deal will be finalized as soon as this week.
In addition to its continuing carriage negotiations, Multimedios Television is offering MSOs over 1,000 hours of programming available for VOD, including 500 hours of original children’s programming and an additional 500 hours of Lucha libre (wrestling), hailing from the company’s own wrestling stadium in Monterrey, la Arena Coliseo.
About Multimedios Networks:
Multimedios Television Networks are part of Grupo Multimedios, the third-largest producer of original Spanish-language programming in Mexico. The Mexican media conglomerates’ assets include: 37 AM and FM radio stations; nine broadcast TV stations; a 150,000-subscriber triple-play cable operator that offers television, broadband and telephony; 12 local, regional and national newspapers; two national magazines; outdoor advertising; music concert venues, amusement parks; radio network La Caliente Radio Network; and three satellite transmitted television networks distributed in the U.S. market: General Entertainment Multimedios Television, News Network Milenio Television and Music Channel TeleRitmo.
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